Video as a social media marketing strategy helps businesses build an online presence & is a very cost effective method to create an ad that lasts as long as you need it to, can be viewed by people as much as you want it to and can be marketed in front of your customers just about anywhere – such as your fanpage or your business foyer. If you haven’t already seen my Social Media Babe promo video make sure you go check it out on my home page and think about some of the ways I have tried to keep you engaged.
Video is a great social media tool for increasing your brand or product awareness. The use of Social Media Videos is growing as a large way of communicating with customers because it is faster and more engaging to ‘show me’ than ‘tell me’. Here is a link to SER4KIDS YouTube video, a sample of how a client may use video to promote their product range – and given the industry they do business in ‘more visuals & less talk’ was a perfect way to display how they can help their potential customers. Even Facebook recognises the weight of using video as it not only provides businesses with a facebook video tab but it uses video itself in its help center to provide support to facebook users.
Most people are visual learners which means they retain information they ‘see’ better than they ‘hear’ or ‘read.’ Because of the rapid pace we expect to get information these days your videos don’t need to be of a ‘studio’ quality, but be entertaining or informative – many stories have been heard of how people have become famous quickly by just sharing ‘how to’ home videos.
In order for people to find your video it is important that keywords or phrases that people search for are used within your video heading and description. This is one of areas of expertise so if you want to know more information on how to use video to improve your business’ exposure or sales then I look forward to receiving your email.
About the Author:
Lee Ussher is the Social Media Strategist & Business Training Consultant at Buzz Web Media. She is also known for Speaking and Writing under the title of Social Media Babe and co-founder of DIY Custom Fan Pages. If you're new to Social Media, or would like to stay up to date by Lee, sign up to her FREE E-course and bonuses.