The Power of Google+ Hangouts

Many businesses understand the positive business impact of webinars or online meetings and use services as simple as Skype for virtual business conferencing. But many are paying for online meeting software systems to run and record live conversations, educational group seminars or meetings when they could be using Hangouts for FREE and save themselves on setup time and take advantage of video marketing from the recordings as well! That is the power of Google+ Hangouts.

Think for a minute how most ...

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Posting with a 3rd Party App or Keep it Manual?

Posted by: Social Media Babe

There are a number of reasons when posting with a 3rd party app is a good idea and then there are a reasons why you would keep it manual. Here’s a list of questions you should consider to weigh up the pro’s and con’s when deciding.

The most obvious question is:
Does using a 3rd party posting tool to Facebook make any difference still to the exposure Facebook gives your post in the home news feed? In November when Facebook announced ...

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Balancing Social Media & Happy Holidaying as a Small Business

Posted by: Social Media Babe

For many micro businesses this will be the first year they have had to experience how to deal with maintaining and managing their social media profiles while closing office between Christmas and New Year. Here’s a few tips on balancing social media while still happy holidaying as a small business.

☆ Plan content to share ahead of the break. If there is more than just you that adds blog posts, consider asking each person to write an extra one and when ...

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Social Media Marketing: What Sites Are Most Effective?

Posted by: Social Media Babe

Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
It is important to set clear goals & plan the structure of what each social site is going to be used ...

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Social Profiles – How Professional is Yours?

Posted by: Social Media Babe

If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?I recently updated my profile picture across all my social accounts and websites (thanks must go to the talented Zahrina Photography). Given my line of work this was no quick ...

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Taking Online Marketing To Offline Networking

Posted by: Social Media Babe

Many businesses think creating an online social media presence will add value and improve their cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they fail to understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.

I recently attended an expo for women called Success Women’s Network in Sydney. As I walked ...

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Blogging: How Does It Provide More Traffic To my Website?

Posted by: Social Media Babe

A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.

If you want your website to give more content by adding new or better detailed information on your business topic regularly then blogging is a good idea.

A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an ...

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Facebook Tops Monthly Page Views

Posted by: Social Media Babe

Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.

I was surprised to see how many other Social Sites that are not so readily known creeping into the Top 10. What was even more interesting was that ...

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Fixing Your Facebook News Feed

Posted by: Social Media Babe

Facebook allows you to choose what you see in your News Feed on the Home Page but the default is set to “only friends I interact with”. To fix the Facebook News Feed and see ALL your friends, fan pages and group comments I’ve made a quick video.

Another tip I cover in the video is how to remove or hide the advertising posts from Fan Pages or game notices in your News Feed on the Home Page so ...

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How Social Media Data is Impacting your SEO Ranking

Posted by: Social Media Babe

If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding, and still only using SEO Marketing to increase your website ranking to drive traffic to your business, you may want to rethink your strategy! Danny Sullivan in December interviewed the Google Algorithm Team where they had to answer many questions surrounding:

“Is Social Media Sites playing a role in a businesses website ranking?”

This led to Matt Cutts creating a video to answer ...

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