Posted by: Social Media Babe
Businesses know social media is here to stay and it is a matter of deciding where their brand should start to develop a voice. Personally I encourage businesses to have a presence on a number of social sites, then consider how their brand message will be delivered – not just duplicated. Twitter, like other sites can represent a business or person. If you have senior staff who want to engage in social media, Twitter is a fantastic way to support ...
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It’s becoming more & more obvious that high counts of followers doesn’t mean valuable content. Here’s how to get REAL Twitter Followers without paying for them.
Buying Twitter followers or Facebook likes is 1 of the BIGGEST reasons why small business fail at making social media work. Some businesses think credibility is about the numbers… BUT it quickly does the opposite when you check their followers list – it’s full of ‘eggheads’ or foreign profiles that have a list of sales ...
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There are a number of reasons when posting with a 3rd party app is a good idea and then there are a reasons why you would keep it manual. Here’s a list of questions you should consider to weigh up the pro’s and con’s when deciding.
The most obvious question is:
Does using a 3rd party posting tool to Facebook make any difference still to the exposure Facebook gives your post in the home news feed? In November when Facebook announced ...
Coca Cola make a fortune being known for one product. A smart business should target a small market, promote their product to it and be remembered for it. Most businesses are scared to ‘niche’ themselves afraid they will lose potential clients. But it is what you get remembered for that is shared and brings you BIG gains in the long term.
I was inspired to write on this topic after reading a blog post by Continue Reading →
Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
It is important to set clear goals & plan the structure of what each social site is going to be used ...
If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?I recently updated my profile picture across all my social accounts and websites (thanks must go to the talented Zahrina Photography). Given my line of work this was no quick ...
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When I speak or consult with a business who’s not using Social Media one question always comes up. A dilemma businesses ask me when unsure of dipping their toe into the ‘Social Media World’ is: What do they do about angry customer feedback in Social Media?
Well the worse thing to do is ignore it or delete it. The best thing you can do is interact with it – I mean they posted on your page or mentioned you on Twitter ...
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Many businesses think creating an online social media presence will add value and improve their cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they fail to understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.
I recently attended an expo for women called Success Women’s Network in Sydney. As I walked ...
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The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? ...
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We all attend business expos & conferences to network with other stall holders, to increase our clients and improve our brand awareness in the marketplace. But to reach a larger audience than what you can physically speak to on the day have you thought to post & tweet what your business is doing on your stall as it happens on the day?I must admit I can’t take full credit ...
