Businesses know social media is here to stay and it is a matter of deciding where their brand should start to develop a voice. Personally I encourage businesses to have a presence on a number of social sites, then consider how their brand message will be delivered – not just duplicated. Twitter, like other sites can represent a business or person. If you have senior staff who want to engage in social media, Twitter is a fantastic way to support ...Continue Reading →
It’s becoming more & more obvious that high counts of followers doesn’t mean valuable content. Here’s how to get REAL Twitter Followers without paying for them.
Buying Twitter followers or Facebook likes is 1 of the BIGGEST reasons why small business fail at making social media work. Some businesses think credibility is about the numbers… BUT it quickly does the opposite when you check their followers list – it’s full of ‘eggheads’ or foreign profiles that have a list of sales ...Continue Reading →
Coca Cola make a fortune being known for one product. A smart business should target a small market, promote their product to it and be remembered for it. Most businesses are scared to ‘niche’ themselves afraid they will lose potential clients. But it is what you get remembered for that is shared and brings you BIG gains in the long term.
I was inspired to write on this topic after reading a blog post by Continue Reading →
When I speak or consult with a business who’s not using Social Media one question always comes up. A dilemma businesses ask me when unsure of dipping their toe into the ‘Social Media World’ is: What do they do about angry customer feedback in Social Media?
Well the worse thing to do is ignore it or delete it. The best thing you can do is interact with it – I mean they posted on your page or mentioned you on Twitter ...Continue Reading →
The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? ...Continue Reading →