How nice would it be to have 1 Million LinkedIn Followers subscribed to your thoughts! Well that record has been reached and it couldn’t have happened to a better thought leader! Sir Richard Branson. we know he’s popular – but a strategy has helped him – so how did he do it?
LinkedIn is a place away from all the daily ‘fluffy buzz’ of Facebook and Twitter. A place where you can find active business leaders and mentors. You can follow ...
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After Facebook went public there has been a lot of question around accountability to the share holders and how Facebook, a free social network site, will keep a happy balance for users and investors. As more and more businesses enter the social media arena there has been speculation about whether Facebook will at some point charge businesses to use their site for their own marketing gain. Other websites who have spent large sums of money building large audiences have generally ...
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There are a number of reasons when posting with a 3rd party app is a good idea and then there are a reasons why you would keep it manual. Here’s a list of questions you should consider to weigh up the pro’s and con’s when deciding.
The most obvious question is:
Does using a 3rd party posting tool to Facebook make any difference still to the exposure Facebook gives your post in the home news feed? In November when Facebook announced ...
Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
It is important to set clear goals & plan the structure of what each social site is going to be used ...
If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?I recently updated my profile picture across all my social accounts and websites (thanks must go to the talented Zahrina Photography). Given my line of work this was no quick ...
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Many businesses think creating an online social media presence will add value and improve their cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they fail to understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.
I recently attended an expo for women called Success Women’s Network in Sydney. As I walked ...
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We all attend business expos & conferences to network with other stall holders, to increase our clients and improve our brand awareness in the marketplace. But to reach a larger audience than what you can physically speak to on the day have you thought to post & tweet what your business is doing on your stall as it happens on the day?I must admit I can’t take full credit ...
A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.
If you want your website to give more content by adding 
new or better detailed information on your business topic regularly then blogging is a good idea.
A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an ...
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Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.
I was surprised to see how many other Social Sites that are not so readily known creeping into the Top 10. What was even more interesting was that ...
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If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding, and still only using SEO Marketing to increase your website ranking to drive traffic to your business, you may want to rethink your strategy! Danny Sullivan in December interviewed the Google Algorithm Team where they had to answer many questions surrounding:
“Is Social Media Sites playing a role in a businesses website ranking?”
This led to Matt Cutts creating a video to answer ...
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