It’s big marketing results for Valentine’s Day if you are a retailer of fashion, jewellery and flowers. And let’s not also forget about the restaurant and stationary industries! Up to 180 million cards will be exchanged this year all because of the emotional buying tactics businesses use in their Valentine’s Day marketing campaigns. Besides Christmas this is the one day of the year people feel bound to show how much they care for their loved one by showering them with ...
Continue Reading →
Australians are known for their entrepreneurial nature, but interestingly we have been slow to adopt using personal branding as a marketing advantage to increase our business exposure like in the U.S. Is it because our culture does not tend to encourage us to promote ourselves as achievers? Is the ‘tall poppy syndrome’ likely to have an impact on our potential entreprenaurial marketing?
No matter what country we do business in, or how big or small a business is, the success of ...
Continue Reading →
2012 has seen an explosion of business numbers beginning to engage in social media marketing strategies. Obviously it is clear to many businesses the need to create a social media presence, but what is not as easily understood by companies is how to create successful engagement that is turned into profit. Social media marketing should be more about building a successful brand presence. One that represents a business socially in order to build a stronger relationship and trust with potential ...
Continue Reading →Posted by: Social Media Babe
Over the years of educating businesses on how to use and engage in social media I have seen many ‘authorities’ from various industries appear ‘all of a sudden’ online – especially within the field of online marketing! Using fake social followers to increase a persons credibility is the main contributor, up until now, that has aided these types of people in building their instant brand, online credibility or reputation.
Google’s change to ...
Continue Reading →
We have all seen the high Twitter followers and thought: “Wow! They must be credible!” But stop for a minute and think about how really popular are they compared to other public profiles we know who are REALLY known for being socially active within their industry. So who is socially faking it? And how do you pick them?
Here’s a few strategies that can help you in your investigation:
✧ High ‘Likes’ on Facebook Pages and ...
Recent inquiries around how traditional or corporate businesses can use social media platforms, such as Facebook, to build their brand awareness and reputation have instigated me to share one simply (and obvious to me) reason with everyone.
The type of business I’m talking about are Financial Advisors, Mortgage Brokers, Accounting Firms, Solicitors and Medical fields such as Dentists or Doctors etc. These type of businesses generally don’t have special packages or deals every week to promote, and ...
Continue Reading →
The best social media engagement strategy is to BE SOCIAL. That’s it – no magic pill and no shortcuts will get you a better revenue of loyal fans or followers talking about your business and retweeting your branding messages than you getting out there and interacting within social networks with them.
This to me is not hard to understand. So I don’t understand why other business owners think to treat social networks – whether online or ...
Continue Reading →Posted by: Social Media Babe
After Facebook went public there has been a lot of question around accountability to the share holders and how Facebook, a free social network site, will keep a happy balance for users and investors. As more and more businesses enter the social media arena there has been speculation about whether Facebook will at some point charge businesses to use their site for their own marketing gain. Other websites who have spent large sums of money building large audiences have generally ...
Continue Reading →
Part of my job as a social media strategist is to make sure my clients are able to effectively use their social media on the go. So while this means I need to research new apps all the time, I come across some pretty weird ones as well. So I had to share this amusing video of the most useless iPhone Apps ever I think!
It does make you wonder why ...
Continue Reading →
Did you know a large portion of your business success has to do with how successful people think YOU are & how you happen to market that appearance? A lot of Brand Marketing is about you and the personality you give your business.
So what does your image say about you? Does it pop? Say I’m here for you? What message is it delivering about your business? How are you marketing that image? Do you use it on all your business ...
Continue Reading →
