If you thought the Facebook advertising guidelines was hard enough to understand then you will love this infograph to help you understand the Facebook 20% text rule you are supposed to abide by in any Facebook advertised image spaces.
This change has been added to their Facebook Pages Policy and Facebook Advertising Policy and affects the following images:
✧ Promoted Posts – images posted to the wall and then pay Facebook to promote. This also includes sponsored adverts.
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It’s big marketing results for Valentine’s Day if you are a retailer of fashion, jewellery and flowers. And let’s not also forget about the restaurant and stationary industries! Up to 180 million cards will be exchanged this year all because of the emotional buying tactics businesses use in their Valentine’s Day marketing campaigns. Besides Christmas this is the one day of the year people feel bound to show how much they care for their loved one by showering them with ...
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I can understand the changes made Facebook image sizes and design space rules slipping under the radar of a small business who isn’t very active in this social network, but there’s no excuse for those who are offering graphic services to use ill fitting Facebook image sizes or put their client’s marketing spaces in danger of being deleted because they are not aware of the most current design space rules. So below I’ve listed the most recent Facebook image sizes ...
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Pinterest has been found to be one of the best traffic referrers of all social sites for many business users who have already created a Pinterest presence. So I thought I’d share 12 Pinterest tips for business users who have already created a presence and want to gain more marketing from it.
In case you have been living under a ‘cyber world rock’ Pinterest is a virtual cork board where you organise and pin your stuff into sorted categories. Much like ...
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Social media has well and truly established itself as a necessary online marketing tool to grow your business brand and traffic to your website. For those of you who are yet to adopt using social media strategies as a part of your marketing efforts it can feel daunting which social site is best for business. Over the years of social sites evolving their has been many come and go, which can make the decision of where to invest your time ...
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My ongoing frustration with the inability to reach fans who actively want to follow me on Facebook has had me investigating Google+ even more in the last 6 months. I know it is important to ensure just because I like one space doesn’t mean my audience does and in general my largest audience is in Facebook (even though I love LinkedIn the most probably). But quantity does not equal quality and my Facebook vs Google analytics is telling me there ...
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I had hoped Facebook Graph Search was going to be a feature when the Timeline was released because searching Facebook for information has been one of the biggest issues I hear people complain about most. But now it is here and creating a lot of buzz!
So what does it mean? Why are people excited and at the same time concerned? And the big question…
Why are sources saying it will be interesting how it affects Google+ and future searching habits?
First ...
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Using your Facebook Profile for business has never been so easy since Facebook made certain features more visible to users. There’s a lot of reasons why you should understand how to use the Facebook profile more strategically, but here is a few key ones, especially if you don’t connect with anyone outside of friends and family but do use a Facebook Page for business.
The first feature you should know about ...
According to Google the real winners from the increase of smart phone users are businesses who have mobile friendly websites. The biggest winners to gain more business from a mobile friendly website are ‘urgent service’ based businesses but quite often these businesses do not have one.
Google’s recent Mobile Ads blog released results which warned businesses that:
★ 61% of mobile searches leave a site if it is not mobile friendly to find an easier or quicker solution ...
If you are using your Facebook Profile for business networking and not just social activity then using the Facebook Profile Follow button is a very handy tool and should be switched on. This is so people who do not know you are able to see your public posts in their news feed.
Unlike Twitter, where it is more accepted to connect with people you may not know, Facebook has always been to most a more personal and ...
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