All of the pinning, tweeting and commenting in the world won’t expose your business anymore than an advertisement in a paper unless it is integrated with your other marketing methods – offline and online.

Any targeted social media marketing plan includes creative and innovative solutions for your business that compliment your other marketing strategies – all working towards your business goals. Methods should then be regularly reviewed and tweaked as goals change in order to continually optimize your social presence.

If you agree, then you need to speak to Lee and her associates about your use of social media and putting an integrated strategy in place for your business.